WILDDESIGN is a german design agency even though while I was working there, no one was german. It has an international environment and vibes with people from all over the world. I did the first internship from October 2016 to February 2017, choosing the 4 months internship instead of 6 (the other possibility they offered me), but then I extended to June with the part-time modality. I did not chose the 6 months at the beginning, worried about how much time I would need for the thesis but then with the part-time it was more then enough to keep learning and finishing the thesis (just in case you ask your self).

I would define my experience at Wild as a learning place where I could experiment really different clients and different modality and output. Some of the clients might seem boring, due to the fact is a lot industrial-product oriented, but you can learn things that you did not before for sure. I did for example a branding project for induction cooktop, or an advertising campaign for smart toilets. In my opinion this is part of the beauty of working as service-branding-UX in a consulting: do really different projects for really different clients.

I was indeed living in the Wild flat, who provide you a room for free in a nice area (Shaanxi Bei lu- HAifang lu, basically changping lu, 5 minutes walking from the office). I didn’t have to worry about flat and rent and so on for 9 months, that in Shanghai is pretty convenient. and I receive a monthly salary of 4000 kauai (high average among interns in SH).

I would recommend an experience in Wild, you have the responsibility of some projects and you can help out in others. I worked with products, branding, graphic designer and overtime different member of the office. The atmosphere is relaxed and you can easily feel the friendship and informal atmosphere. Sometimes you feel you have the whole responsibility of the project but if you are a dynamic and smart person is easy to handle! They are always in need of some help, so you should check it out if they have some intern positions open and write at china(at)wilddesign.cn. (or for example right now there is another politonger working there -May 2017-, feel free to contact her: Linda Bowman).

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A real Chinese experience, the boss is Chinese and the 95% of the people are Chinese. S.Point is the biggest design consultancy in SH with more or less 80 employees, they started as a design studio 20 years ago and in these last 3 years they turned into a design consulting, so it’s a quite new environment. The company is still in a transition phase, that’s why things evolve continuously. S.Point aims to become as IDEO, Frog etc. but being Chinese. Its need time of course, but S.Point has the potentiality to do it. They are big, Chinese and with many contacts.


The company is strongly divided by strategists and designers. So, strategists are on the 4th floor; product, service and graphic designers are all together on the 3rd floor and on the second floor. Here there are also S.Lab, managed by Jin laoshi from IDEO, which train Chinese companies to apply design thinking methods; and Acetino, a beauty brand that has the headquarters in S.Point. The strength point is that S.Point follows every step of one project, from the research to the testing and prototyping, so the designers have the possibilities to see the project realised. The strategist unit is completely Chinese, and for this reason, they can really do research understanding the market. Then the design department can develop concepts and the final output. This unit is a bit small than the strategist unit, but the boss is pushing on it to become more international and to collaborate more with the strategist and S.Lab.


The situation now is interesting because, as I said before, S.Point is still in this transition phase, so sometimes there are some changes in the structure and in the way of working of the company. I personally worked in the design department with the “Integrated innovation team”, we are Italian, Russian, French and Chinese people. I arrived 4 months ago when the team was composed only by 4 people, some people left, some people arrived so now we are 8. We are dealing with different kind of projects, from redesign packaging to the rethinking of the experience of Yu Garden. Lots of projects arrived more or less every week, from Chinese clients but also from International ones.


S.Point do not really have a structure and are not following specific design methods, understandable among over 80 people. But at the same time is difficult to work without short and precise tasks. As long as you are in a small team you can deal with it but if the project involves all the company the situation became a bit messy. For example, when we work in our team we always follow our design methods and it works well. Anyway, I can say I’m satisfied with this internship, the whole experience was good and useful to understand how the things work in China.



As service design just appeared in China, don’t aspect a real service design experience but part of your project will be totally linked with the design process you studied. Remember that this doesn’t happen just in S.Point, but more or less in each company in SH.



General feeling: Up and Down roller coaster

Do I suggest this experience? Yes

Will you have a mentor/tutor? Not really

Salary: from 1500 Yuan, Chinese companies always bargain:)


This was my experience. Mariano Viti now is working as a Product designer and Marta Fontana as a Service Designer. You can also contact them to have more information.





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Interior Design internship

The Academic year 2016-2017 is the first of the Double Degree’s exchange between the faculty of Interior Design and College of Design and Innovation, Tongji University. For this reason I’m posting my experience in DEDODESIGN studio, in which I did the internship that is focused on interior and architecture.

DEDODESIGN Architects (DDA) is an award-winning collective of architects, makers and creatives based in Hong Kong, London, Shanghai and Venice. The practice has an extensive experience of working in many languages and cultural contexts across Asia, Europe and North America. Since its foundation in 2001, DDA has developed a diverse international body of work of all scales including cultural, civic, residential, commercial as well as master planning projects. Its institutional clients include the government of the Chinese province of Anhui and the French and Portuguese governments in Shanghai.

DDA has also worked with a diverse range of global and multinational corporations including Maserati, Ferrari, General Electrics, ABB, Groupon, iGuzzini and l’Oreal. Committed to design innovation and new practices in architecture, DDA’s work explores the relationship between ecologies and technologies. It strives to implement new forms of urbanism in Shanghai and other megacities. Its research based living architecture and urbanism project EDIBLE CITIES, showcased at Shanghai’s Trans-design and Shanghai Art and Design 2016 at West Bund, has received numerous national and international accolades.

The studio is not very big, for this reason I had the possibility to work in an international team made up professional people that have different backgrounds. During my internship I collaborated to the development of all the phases of the projects, from the concept ideas until technical drawings, developing also from the point of view of communication.


If you are interested you can check the company website: www.dedo-design.com


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How to deal with VPN

As you might already know, a large number of websites in China are blocked by the “Great Firewall”. Among the websites there are Google, Facebook, Youtube, and many more. The only way to have free access to everything while browsing the web in China, is through a VPN (Virtual Private Network), which masks your I.P. address so that your laptop appears to be connected from the U.S. or Japan, even if you are in China.

There are many options when choosing a VPN, both free and fee-paying. If you have Macbook/iPhone you can download the VPN also once you are arrived in China, if not, be sure to download it before leaving from Italy, since it is impossible to access google play store (for Android users) without VPN!

For fee-paying VPN, at the moment Express VPN is one of the best (https://www.expressvpn.com/). When buying it, I suggest to buy no more than 6 months, since your VPN could stop working, or a better one could come out! Regarding the free versions, ArchieVPN is good for Android (you can find it on Google Play store), while Betternet works very well on iOS.

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Upkit: The approach and methods for generate ideas in Upcycle design field

Until I was a child with my grandfather I spent the afternoons to build small objects such as portable bottle taps small birdhouses using waste materials of the house under construction. I always found it very fun to have the opportunity to reuse materials to build something useful. Before the Industrial Revolution, when new technologies made it more cost-effective to create new things rather than reuse them, upcycling was a fact of life. Fabrics were separated into fibers like wool and cotton, broken down again and spun into new products. Henry Ford even practiced an early form of upcycling, using the crates car parts were shipped in as vehicle floorboards. In a sustainable future, I think it is impossible to treat our natural resources in the wreck less manner that we do today. Actually, we do not need waste at all, because after all, waste is a question of perception what I consider as waste today could be considered as resources in the future. In a way, the upcycle process is something natural and we can ­find some attitude in every human being but the real upcycle project need a set of rules and goal that help to preserve the sustainable approach and output that could be replicable and be disassembled. The answer is a new trend: upcycle tool kit. This work introduces a possibility to educate and help the designer to have a sustainable approach during the designing phase of upcycle project, which are aimed at reusing waste materials in design objects, aiming at reducing the environmental impact of their disposal, by providing to them an added value.


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SmartShanghai provides daily updated listings of events, a full scale dining & nightlife directory, editorials, newsletters, housing classified, taxi printouts and interactive map for easy navigation in Shanghai. Through their website or newsletter, SmartShanghai it’s the best tool for expatriates and visitors in Shanghai to know “What’s ON today?” Windows 10 Home Key kaufen everyday.


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Game Design Fundamentals and Principles: Social Impact, Education and Entrepreneurship

This amazing course is warmly recommended to anyone interested in designing and developing meaningful games, playing games thoughtfully, or evaluating the social, cultural and educational impact of games. The course is providing students with tools to understand, analyze and design games, together with knowledge about educational theories related to games.

Topics covered during the course are:

- windows 10 pro key kaufen Fundamentals of game design, including mechanics, aesthetics and dynamics; narrative, balancing, designing for learning, systems thinking
- Serious Games and innovative new uses for games, including for learning, training, health, production, art, education
- Design-Based Research on games for purposes beyond entertainment (real-world impact)
- Flow Theory/Positive psychological theories relevant to game design
- Fun and Engagement Theory
- Gamification (game-like elements applied to non-game contexts) as “motivation design”
- Basic entrepreneurship concepts and strategies

The evaluation will be based on a real Game Design project: students will design, prototype, playtest and complete a fully playable board game during this class, working in small groups.

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Traditional Ethnic Sports

Windows 10 Pro key kaufen Traditional sports represent a precious cultural heritage for China. It is inevitable that with such a long history, China had developed several unique disciplines, such as martial arts, taijiquan, qigong or dragon dance.

This course aims to familiarize students with four different traditional chinese sports, through practical lessons held in the campus’ gym. The lessons are divided in four different modules of four lessons, each managed by a different professor. The evaluation will be based on four final test, carried out the last day of each module. The attendance is compulsory, each day off corresponds to a point less on the final mark.

During the Spring Semester 2015/2016, the four modules have been:
- Tai Chi
- Yoga
- Martial Arts
- Dragon Dance
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SIDE – Sino Italian Design Day

November 14th, 2015


Tongji University  – College of Design and Innovation



The Sino Italian Design Day organized by prof. Davide Fassi, was held on Saturday 14th November during the visit of the Italian Ministry of Education Stefania Giannini. It included several appointments:

- a forum on the sino-italian  collaboration in education and industry organized by the Sino Italian Campus with the presence of prof. Giuliano Noci, rector delegate from Politecnico di Milano, prof. Marco Gilli, rector from Politecnico di Torino and prof. Lou Yongqi, dean of the D&I College and several representatives form the Chinese and Italian companies

- the double degree ceremony with the Tongji students graduated at Politecnico di Milano last July getting the official diploma by the Italian Ministry of Education

- the Exhibition Opening of the Windows 10 Pro key kaufen Product Service System Design Studio (PSSD) “Innovative services and spaces for VIBRAM”, in collaboration with VIBRAM company, international leader in soles production

- the seminar on “PSSD: professional opportunities in the Chinese context” by presenting 10 best practices of the Italian former students in PSSD now working in China.

- an exhibition on sino italian projects develpoed in the last years including POLITONG and EMDM (Design management for innovtive environments) master with Polidesign Consortium. – the double degree program in Design between Politecnico di Milano and Tongji university including previously the Master in Poroduct Service System Design and now adding the Master in Interior/Environmental design



“Innovative services and spaces for VIBRAM” exhibition

Nov14-Nov24 2015, level 1, IS building, ground floor.

It includes  5 projects developed by 24 Italian and Chinese students in a 3 weeks workshop in April 2015. The design studio had the goal to design innovative service in innovative space for retail through new concepts for VIBRAM, an italian company producing mainly soles for shoes, worldwide leader in the market with a R&D department in China.

25 international students, mainly Italian and Chinese, were asked to develop 2 main ouputs during a 3 weeks design studio focused on: CHINA COBBLER PROJECT and VIBRAM CONCEPT STORE.


VIBRAM is launching a new service about resoling shoes with high performative VIBRAM soles through an itinerant truck including a cobbler corner. It is something in between a DIY action and a customer exclusive service to renew existing shoes and making them unique.

“Resoling” as an engaging act by involving urban specific communities (new-tribes) such as sports performers,  students, etc. so to create more awareness about the very high quality of VIBRAM products in the Asian market.  Students were asked to investigat how the system could work, if there could be room for this service in China, which social network strategy could support it and which layout (spaces, products) should have.



There are only 2 VIBRAM shops in the world selling mostly the two VIBRAM shoes (Fivefingers and Furoshiki) and other brands that uses VIRBAM Soles. The brief included the design of a concept store for the Chinese market with innovative service. The outputs could have been designed as temporary stores, corners in malls, shop-in-shop or as a main store.

A focus on the customer experience, not including only the purchasing act, was asked


Product Service System Design Studio


Prof. Davide Fassi

in collaboration with Massimo Randone – VIBRAM

Sponsored by VIBRAM


Exhibition design concept, grphics: Giovanni Piemontese, Andrea Maldifassi

Scientific coordinator and curator: Davide Fassi



Li Zhurui

Andrea Maldifassi

Giovanni Piemontese

Qiu Fangyan

Pan Yanyang


Florian Buchwalder

Keyu Long

Hu Dongying

Alice Colombo

Benedetta Bacialli


Gao Xiang

Tao Zheming

Davide Albertin

Livia Chiani

Claudia Zampella


Camilla Marino

Marta Fontana

Chen Mengran

Ren Yuhang

Luca Magnani


Jiang Mengqi

Zhang Qinyuan

Federica Bagini

Giuditta Sartori

Maurizio Vrenna



Pubblicato in Living in Shanghai | Comments Off

Side – SINO ITALIAN DAY@Tongji 2014

October 11th, 2014
College of Design and Innovation – Tongji University
281, Fuxin Road, Shanghai (metro stop M10 – Tongji University)

During the Shanghai Design Week (10-17 October 2014) the Tongji University will host the TONGJI DESIGN WEEK including several inititiatives about cooperation with international design universities and companies.
The College of Design and Innovation with the Sino Italian Campus and the Design System of the Politecnico di Milano will host the SINO ITALIAN DESIGN DAY@TONGJI on Saturday, October 11th:
to reinforce a network among the POLITONG community, the EMDM and companies;
to exhibit the results of both the programme;
to strenghten the Sino-Italian design approach so to be competitive on the Sino-Italian market;
to exhibit both the soft and hard sides of design!
Tongji University and Politecnico di Milano have been running a fruitful cooperation for years including two main programs:
POLITONG is the double master degree program in Product Service System Design between the School of Design at the Politecnico di Milano and the College of Design and Innovation at Tongji University started in 2007. More than 80 students from both the universities have been graduated and some of them are still working in their hosting country. (www.politongers.org)
EMDM (Design Management for innovative environments) is a master aimed at professional graduates who intend to specialize in interior design with a particular attention to the Made in Italy products, materials, finishing and accessorizes for the interiors. It is a collaboration between POLI.Design, MIP- School of management at the Politecnico di Milano and the Sino Italian Campus, now at the 4th edition with more than 100 students coming form the professional Chinese world. http://www.polidesign.net/it/emdm

The SINO ITALIAN DESIGN DAY @TONGJI will have this schedule:

8.45 Registration
9.00 Host  speech
Davide Fassi//Professor at Tongji University and Politecnico di Milano, coordinator of Politong design program
9.15 Welcome speech
Representative of  College of design and innovation at Tongji University
9.35 Welcome speech
Stefano Beltrame//Consul General of Italy in Shanghai
10.00 The Politong programme: framework
Davide Fassi
10.25 The Politong programme: graduated students talk

11.10 Break

11.20 EMDM: framework
Francesco Scullica – Professor at Politecnico di Milano and Co-Director EMDM
Alberto Wang – Vice dean of the Sino Italian Campus, Tongji University
11.45 EMDM: master students talk
12.15 Diploma Ceremony POLITONG/EMDM
13.15 Lunch Break Opening exhibition//Lunch (Buffet)

The SINO ITALIAN DESIGN DAY @TONGJI will host an interesting EXHIBITION including the 3 steps of design academic path:
Ongoing: 10 Italian POLITONG students 2013/14 will exhibit their best works
Graduated in 2014: 15 sino-italian POLITONG students will present their final thesis work
Professionals 25 young professionals belonging to the 2nd edition of EMDM will exhibit their best projects
Venue: D&I college, 2nd floor (10-17/10/2014).


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Intercultural Communication

This course aims to familiarize students with the essential terms and basic theories in intercultural communication, and give a detailed analysis of the value system of Chinese culture, which is key to understanding the social and economical conditions as well as foreign policies of modern China. Case study will be employed to illustrate failures in Sino-foreign communication.

Course outline:

- Definition of key terms: culture, communication, intercultural communication
- Development of intercultural communication as a field of study
- Value systems and intercultural communication
- Chinese conceptualization of face and intercultural communication
- Guanxi in Chinese culture and its implication for expatriates
- Collectivism vs individualism
- Ascriptive vs achievement-oriented cultures
- Non-verbal communication
- Managing intercultural conflicts effectively


The evaluation will be based on a presentation that you will do in group and a paper based on a specific topic you choose. The attendance is compulsory.

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